Millie Carrasquillo is a leading expert in Hispanic market research, with over 30 years of experience in Spanish-language media.
About Millie Carrasquillo
She is the founder and CEO of a research and consulting firm that helps brands make informed decisions about the Latino consumer. Millie has led research efforts for major Spanish-language broadcast networks and is a respected expert in research design to properly measure Hispanics and multicultural audiences.
As Chief Research Officer at LatinUs Beauty, a hair care brand and entertainment company focused on the Latina community in the U.S., Millie uses data and analytics to understand the needs and desires of Hispanic consumers. She is highly regarded for her understanding of the Hispanic consumer and is frequently sought after to address agencies and advertisers.
Millie’s research focuses on a wide range of topics, including beauty, entertainment, lifestyle, and culture. She is an innovator who embraces new techniques to better understand deeper consumer dynamics, she provides insights that drive strategic decision-making for her clients and she helps people to connect and build communities as well as advance their professional development.
As a bilingual and bicultural researcher, Millie is fluent in both English and Spanish and has a deep understanding of the cultural nuances that make the Latino community so rich and diverse. Her passion for advocating the importance of the Latino community in this day and age has earned her a reputation as a leading expert in the field.
If you’re looking for a research leader who is passionate about making a positive impact on the Hispanic community, Millie Carrasquillo is the right choice.